Important content criteria for the daily Slice included: - Quality, which will be verified by an impartial and international panel (from our E-Focus group) representing the target demographic audience. - Brevity, because time is at a premium for most E-mail recipients. - Appropriateness to the objectives and strategy of the client Activation Program and other strategies. - Cultural Sensitivity, which rely on the international panel and additional research. - Timeliness, so that the stories and humor are fresh and relevant. - Longevity, to ensure that the materials are collected and approved en masse, and on a quarterly or yearly basis. This means that content will deal with more universal trends, while maintaining a fresh approach. - Succinctness, for humor which prompts the smile without a lot of study. This means that the longer or convoluted materials will be rejected, in favor of smaller "slices" of fun. Download additional content overview of this fresh marketing approach! Download a sample daily transmission of this fresh marketing approach! Download source-to-consumer distribution overview flow chart

Slice of Woking Life

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