How do you reach out to 10 million global consumers interested in your products? That was the challenge presented by a major beverage company recently and met by another Millennium Communications creative solution. We call it the Internet Slice, a regular Web/E-Mail message of interest to consumers and fans of the client product. Its appeal is humorous content packaged in a visually appealing way so that consumers subscribe and then reach out for more. Millennium Communications was able to meet both the content and technical demands. We were asked to prepare advance content enough for a year of daily Web updates and E-Mail designed to be read in less than 3 minutes. For those computer users who were not connected to the World Wide Web, we also prepared a text-only version to be distributed via E-Mail. TECHNICAL DEMANDS To handle the anticipated response in the millions of consumers, a proven and rugged computer infrastructure was indispensable. Our customized computer server offers state-of-the art processing on a proven platform and with a 20 gigabit expandable array for database maintenance and storage. Additionally, fail-safe and automatic backup of the database is ensured via a separate and proprietary system.

Slice of Woking Life

(c) 2008 MILLENNIUM COMMUNICATIONS, INC.